News Article

14th May 2014

Hirsch's at Eurocucina

The International Kitchen furniture exhibition, EuroCucina, is held in Milan every two years and runs concurrently with the International Bathroom Exhibition. Both bring together the top Italian and foreign manufacturers from throughout Europe.

Allan and Margaret Hirsch and Hirsch buyer, Paul Brown attended the show in April, and were blown away with the size of the exhibition and the quality of the stands. Said Margaret “There were 25 halls which were all huge and they showcased everything for the home from lighting, to bathrooms, furniture and a wide variety of home appliances. The concentration on detail and “thinking out the box” also really appealed to Margaret “one of the main features on the Smeg stand, for instance, was the gas hob. Instead of cast iron grids it has lovely little birds!!’

A new and very popular decorating idea was to have wallpaper backlit like in the bedroom. The Hirsch’s also attended a cocktail party at the Dolce and Gabbana Restaurant in Milan where Smeg launched their range of small appliances (kettles, toasters mixers and liquidisers) The SMEG small appliance range will be in South Africa later in the year.