News Article

29th August 2011

The KSA and Decorex enjoy another successful 2011 show

Over 53 000 visitors - 6 464 more than last year - flocked to Decorex Joburg at Gallagher Convention Centre in Midrand.

This five-day event, held from 5 to 9 August 2011, boasted over 700 high-end exhibitors, five halls brimming with newly unveiled products, 75 special interest talks and demonstrations, nine pop-up restaurants designed exclusively for the show and over 22 000 m² exhibition space.

“The numbers speak for themselves,” says an elated Melanie Robinson, Decorex SA portfolio director. “To mark the exhibition’s 18th birthday we promised consumers and trade professionals the biggest and best Decorex ever - which was no idle talk. While we anticipated a good turnout, the 14% growth in visitor numbers and their positive response, exceeded our highest expectations.”

To achieve this in a flattened economy bodes well for the local design and interiors industry, reckons Robinson. “These exceptional figures mean increased exposure for our exhibitors, which is vital in hard times. It also confirms the appreciation for Decorex SA as a brand: consumers see it as the go-to event for emerging trends, new products and practical design solutions, while exhibitors see it as an effective way to connect with existing and new customers.”
“We placed more focus on creative collaborations with top industry players by commissioning several design studios to create inspirational installations and curate trend-forward concept stands,” says Robinson. “Since Decorex Joburg’s debut in 1994, the show has been on a crusade for home-grown design. It is apt that in our 18th year we could celebrate our own growth together with the design revival of Johannesburg and the extraordinary creative energy of our local talent.”
Decorex SA also launched the 2nd edition of ‘It’s all in the Detail 2011/12’, an essential annual sourcebook for interiors, design and stylish living at the show, with credible finds, extensive listings, decor inspiration and trade secrets. Where KSA members were listed at no charge!
Two KSA members received a Certificate for Stand Excellence; Twenty one exhibitors received Decorex Stand Excellence Awards. Congratulations to: Kitchen Studio and Caesarstone:
The KSA would like to Whirlpool SA for donating a prize for the KSA competition, to create awareness about the Kitchen Specialists Association.
The KSA also had a successful turn out for the member’s breakfast.
Thank you to all KSA members who contributed towards the event, without them these events would not be possible!
Should you want more information on Decorex 2012, please contact Alecia Andrews on 011 612 3710 or alecia@ksa.co.za